- Creating a strategy for common areas
- Definition of assorted matrix
- Formation of a commercialization revenue plan and a capital expenditure budget for common areas
- Conducting tenders for the selection of suppliers and monitoring the execution of orders
- Development of the contracts for commercialization (kiosks, RMU, promo, advertising, terminals)
- Implementation: leasing of common areas, pre-sales of promos and advertising, holding commercial events and promoting the shopping center as an advertising platform for brands and retailers